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First Look: Ashmei Ultimate Softshell Jacket – Bring on the Weather

posted by gumptiongear October 17, 2011 0 comments

Today’s running apparel market is notably competitive, filled with an array of jackets designed to cover a range of running and weather conditions. Breaking into an already crowded market with a performance soft shell jacket that not only performs well, but also generates enough “buzz” to sell well can prove to be a challenge for even the best of companies.

One company up for the challenge is ashmei. Based in the United Kingdom, ashmei is a niche performance apparel company aspiring to produce the best high performance running apparel in the world, period. The Ashmei Ultimate Soft Shell Running Jacket refuses to buckle under the weighty expectations of this ambitions goal.The Ultimate Shoftshell Jacket is designed with the runner and the various climate and mixed terrain conditions in mind utilizing the very best fabrics and materials. These materials are selected or developed based on their ultimate performance to ensure your comfort no matter what Mother Nature throws your way.

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First Look: Altra Zero Drop Running Shoes

posted by gumptiongear October 10, 2011 0 comments

After 30 years of shoes primarily designed to control how the feet move while running, there’s been a major shift in thinking toward shoe designs intended to accommodate the natural movement of your feet and optimally efficient running form.

At the crux of this movement is the notion that the foot can do a better job at self-stabilizing and balancing the weight of the body when it can move freely and is allowed more, relatively unencumbered, natural contact with the ground than when it’s in a shoe that is thickly cushioned or overly correcting by design.