Standing between you and victory, there it stands. It can hit you like ten tons of bricks, insurmountable… impassible…. dreadful…. It can happen at any time. Your legs fail, your senses take full leave and a full-blown bodily insurrection takes hold – you’ve hit “the wall”. Hitting the wall or “bonking” is an unmistakable sensation. It’s caused by the depletion of glycogen stores resulting in sudden fatigue and a loss of energy during exercise. The good news is that it’s also completely avoidable.
GU, the Berkeley-based sports nutrition company, started in the early 80s with their original GU Energy Gel, a revolutionary product and an effective method to keep athletes fueled during exercise. Since then, GU has continued to improve the recipe, incorporating the latest scientific research into its products, adding GU Electrolyte Brew, GU Recovery Brew and Chomps Energy Chews to the product line, and striving to do one thing: help athletes go faster and longer than ever before, and helping them to avoid that “hit the wall” moment.
