Your alarm clock goes off at o’dark early and with a few weeks left until your “A” race you can’t afford to hit the snooze button. So you roll out of bed, rub the sleep from your eyes and tumble into your run gear to face the cold morning chill. Sure, the only thing you have to do is run, but why not just stay in your warm comfortable bed?
Nothing puts a damper on your motivation to run like those cold, dark and windy mornings (or even nights for that matter). Not to worry, just slip on the ashmei ultimate softshell jacket and feel the excuses melt away.Read More
Today’s running apparel market is notably competitive, filled with an array of jackets designed to cover a range of running and weather conditions. Breaking into an already crowded market with a performance soft shell jacket that not only performs well, but also generates enough “buzz” to sell well can prove to be a challenge for even the best of companies.
One company up for the challenge is ashmei. Based in the United Kingdom, ashmei is a niche performance apparel company aspiring to produce the best high performance running apparel in the world, period. The Ashmei Ultimate Soft Shell Running Jacket refuses to buckle under the weighty expectations of this ambitions goal.The Ultimate Shoftshell Jacket is designed with the runner and the various climate and mixed terrain conditions in mind utilizing the very best fabrics and materials. These materials are selected or developed based on their ultimate performance to ensure your comfort no matter what Mother Nature throws your way.Read More